Praise for The Change Maker’s Playbook

“As a fellow change maker, I’ve long admired Amy Radin’s impact and resilience. In The Change Maker’s Playbook, she offers a practical guide to getting to the other side of change in a way that creates value and meaning. An important resource for anyone looking to innovate better.”
Beth Comstock, Author, Imagine It Forward and former Vice Chair, GE

“Amy brings new meaning to the phrase ‘iteration is the new innovation.’ She understands that it’s not just precision thinking once but constant customer input over time that gets it right(er) each time! If you are going to be in the change business, you need to read the principles of the journey to succeed.”
Brian Cohen, Founding Partner, New York Venture Partners; Chairman Emeritus, New York Angels

“Seek. Seed. Scale. Amy Radin’s formula for innovation is uncommonly clear. The true lesson woven throughout the book is that it all begins and ends with culture, an important lesson for organizations of every size.”
Ajay Banga, Executive Chairman, Mastercard

“Through compelling case studies and comparing how today’s approach must differ from the pre-digital era, this playbook demystifies innovation and helps leaders drive the necessary mindset, culture, and process shift for transformational change.
Clara Shih, CEO, Hearsay Systems, and best-selling author of The Facebook Era

“What business need today is change makers: driven leaders who turn market disruption into innovation opportunities, creating real impact and value. If you’re up for this, Amy Radin’s fearlessly focused and practical book is your next must-read.”
David Rogers, Columbia Business School faculty and best-selling author, The Digital Transformation Playbook

“Amy is a leader who is demanding and relentless in the pursuit of the great. In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.”
Kahina Van Dyke, Global Head, Digital Channels & Client Data Analytics, Standard Chartered Bank

“This book has become my team’s manifesto. Radin inspires you to keep the momentum while laying out the steps to move through the inevitable resistance you’ll face. This is the book for teams with a bold agenda.”
David Edelman, Chief Marketing Officer, Aetna

“Finally, a playbook offering a fresh, down-to-earth approach, and a wealth of real-life insights and advice on how to get from concept to launch and scale. This book is for anyone who wants to leave theories behind and make innovations real.”
Fran Hauser, start-up investor and best-selling author of The Myth of the Nice Girl

“Why are playbooks important? Think Football. The playbook gives you a direction and helps create momentum, but its very premise is the ever-changing environment and the ‘who knows what the hell might happen’ actual moment of play. Amy has provided us with a guide, not simply a how-to, hence its immense value.”
David Sable, Senior Advisor, WPP

“Amy Radin’s book explains the ever-changing environment that innovators face when trying to make change in a company. More importantly, it offers a simple, practical guide for making progress. It’s a go-to recommendation for my clients and newcomers to the Inside Outside community.”
Brian Ardinger, Founder, Inside Outside

“No organization can afford not to be examining new ways of delivering services and developing products. In The Change Maker’s Playbook, Radin puts forth an approach for seeking, seeding, and scaling innovation for any type of organization. The combination of processes and case studies presents a readily accessible guide for anyone looking to push their organization to not only think about what’s next but also to develop a culture that allows people to think differently and that is driven by purpose. It is a must-read in today’s world.”
Amy Binder, Chairman & CEO, RF Binder

“What I love about The Change Maker’s Playbook is how practical Radin’s advice is — and that’s the key. She knows what she’s talking about because she spent decades leading and transforming large organizations. If you want to know what you can do, this is the book to get.”
Phil Terry, Co-author, Customers Included

“Having been involved in innovation initiatives for most of my long career, I can attest that the only way to get better at it is to first get in the field and play the game, then analyze what worked and what didn’t so you can learn from the experience, then repeat. This is the essence of Amy Radin’s The Change Maker’s Playbook. Her book is a practical guide to the very messy work of innovation, full of concrete stories of the experiences of real change makers—the decisions they made and the challenges they faced. Amy has distilled these real-world experiences into a playbook that will help the reader become a more effective change maker.”
Irving Wladawsky-Berger, IBM Vice President Emeritus, MIT Research Affiliate

“Innovation is clearly a MUST but never comes easily. Thanks to Amy Radin, we now have a practical, actionable guide to help us tackle the non-negotiable task of delivering value through innovation: The Change Maker’s Playbook.”
Emma Weisberg, Head of Global Business Marketing, Waze

“Radin’s Seek, Seed, Scale framework should be in the workspace of any leader who wants to create sustainable franchises and shape the future (and not be undone by the forces at play in today’s world).”
Ashok Vaswani, Global Consumer and Payments Head, Barclays

“An indispensable guide for marketers and those who want to truly deliver better products and experiences for their customers, not just talk about it. In her accessible and relatable way, Radin lays out the path for finding and delivering innovation essential to brand impact.”
Lewis Gersh, Founder and CEO, Pebble Post

“So much of innovation focuses on developing and testing breakthrough ideas. Yet, the vast majority of these ideas fail to be adopted. Amy Radin not only focuses on the generation of innovative ideas (seeking), but also the process of shepherding those ideas through organizational hurdles (seeding), and become drivers of real organizational performance (scaling). Executives who find themselves in an increasingly fast paced and unpredictable world would be well advised to seek counsel in The Change Maker’s Playbook.”
Michael Wade, IMD Cisco Chair in Digital Business Transformation, Professor of Innovation and Strategy

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