Growth through innovation is costly, complex, and not at all assured. But in today’s rapidly changing and demanding market, relying on the status quo is an untenable strategy.
The good news is there is a more assured path to innovate with greater predictability.
Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own wealth of experience as a chief marketing and innovation officer at some of the world’s most complex, demanding, financially driven companies, her board and startup advisory assignments, as well as the stories shared by 50 corporate executives, founders and investors spanning media, e-commerce, social media, payments, banking, healthcare, retail, government, professional services, not-for-profit and other sectors.
Radin offers a realistic and proven framework for leading innovation. Her approach takes leaders from the beginning to the end of the process with ready-to-apply, concrete techniques outlined every step of the way. She shows readers how to identify market-driven, high potential ideas, the specific steps and tools that really matter to convert an idea into a commercial reality, and how to lead effectively through the inevitable, daily obstacles that tend to derail innovation.
Leaders embracing the path presented in The Change Maker’s Playbook will be able to solve meaningful problems for their customers, reliably deliver promised results, and have enduring, positive impact on the culture and capabilities of their organization.
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As a fellow change maker, I’ve long admired Amy Radin’s impact and resilience. In The Change Maker’s Playbook, she offers a practical guide to getting to the other side of change in a way that creates value and meaning. An important resource for anyone looking to innovate better.
Beth Comstock, Author, Imagine It Forward and former Vice Chair, GE
What businesses need today is change makers: driven leaders who turn market disruption into innovation opportunities, creating real impact and value. If you’re up for this, Amy Radin’s fearlessly focused and practical book is your next must-read.
David Rogers, Columbia Business School faculty and best-selling author, The Digital Transformation Playbook