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Hi. I'm Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.
 

Innovation Tag

In a recent New York Times story, New Gene Test Poses Threat to Insurers, reporter Gina Kolata describes how data transparency and availability are disrupting underwriting for long term care insurance. Kolata discusses how this product, challenged for years by inaccurate claims forecasting and sky-high pricing, faces further threat of adverse selection -- as a consequence of innovation. The article highlights challenges that have potential to impact other insurance lines as well....

According to a recent Innovation Management post, Are Corporate Innovation Centers Too Big To Fail?, the number of such centers or labs across the globe jumped from 301 to 456 over the course of the 15 months ending October 2016. This 60%+ increase reflects legacy enterprise efforts to deal with inescapable disruption. Boards and the c-suite see labs adding value by: Driving understanding and alignment of their businesses to changing customer and...

I recently led a workshop at the BRITE Conference at Columbia University and was honored to be among speakers including Shelly Lazarus – Ogilvy’s Chairman Emeritus, Vikram Somaya – ESPN’s Global CDO, Linda Boff, CMO of GE, and Columbia Professor and innovation thought leader Rita McGrath. Organized by faculty members David Rogers, Matt Quint, and Bernd Schmitt, and now in its ninth year, BRITE promotes dialog on top brand, innovation and...

As an American and the de facto administrator of my family’s health insurance, I am reminded routinely of some of the complexities of the methods we employ to maximize health and pay for care in this country. Forces are driving individuals, providers, insurers and employers to change their approaches or suffer the consequences. InsurTech companies who take aim at the US health care industry by using software and data to improve efficiency...