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Hi. I'm Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.
 

Technology

Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape, astoundingly up from 150 in 2011. Wow. Does the Chief Marketing Officer really need 5000 – and...

Chances are you are presently or soon to be engaged in the annual planning cycle, taking stock of the year and anticipating your goals and targets for 2016. Annual planning feels anachronistic in a world where businesses survive only by operating at least at the speed of change, and where constant iteration is the order of the day. But annual planning does at least provide the opportunity to take stock and set...