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Hi. I'm Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.
 

Innovation

Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape, astoundingly up from 150 in 2011. Wow. Does the Chief Marketing Officer really need 5000 – and...

According to a recent Innovation Management post, Are Corporate Innovation Centers Too Big To Fail?, the number of such centers or labs across the globe jumped from 301 to 456 over the course of the 15 months ending October 2016. This 60%+ increase reflects legacy enterprise efforts to deal with inescapable disruption. Boards and the c-suite see labs adding value by: Driving understanding and alignment of their businesses to changing customer and...

I recently led a workshop at the BRITE Conference at Columbia University and was honored to be among speakers including Shelly Lazarus – Ogilvy’s Chairman Emeritus, Vikram Somaya – ESPN’s Global CDO, Linda Boff, CMO of GE, and Columbia Professor and innovation thought leader Rita McGrath. Organized by faculty members David Rogers, Matt Quint, and Bernd Schmitt, and now in its ninth year, BRITE promotes dialog on top brand, innovation and...

In my last post I described the state of the life insurance industry including the pain points where insurtech entrants can poise for impact. The life insurance industry is suffering from a dying (literally) distribution model, complex products and a flawed purchase funnel. New entrants can transform the industry by bringing a clean-sheet approach to: * Putting the client at the center of the business Prioritizing the direct-to-client experience including simpler product and path-to-purchase ...

As an American and the de facto administrator of my family’s health insurance, I am reminded routinely of some of the complexities of the methods we employ to maximize health and pay for care in this country. Forces are driving individuals, providers, insurers and employers to change their approaches or suffer the consequences. InsurTech companies who take aim at the US health care industry by using software and data to improve efficiency...

In my last post, I provided categories within which to organize the innovation players within life insurance. Both startups and legacy businesses are pursuing solutions to industry pain points. Attention is being paid to distribution, product, client experience, speed, productivity, big data, compliance and other areas within the life category where inefficiency exists or where client needs are not met today. The very complexity of life insurance will be a deterrent, at...