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Hi. I'm Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.
 

Branding

Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape, astoundingly up from 150 in 2011. Wow. Does the Chief Marketing Officer really need 5000 – and...

The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and relationship to the CEO – who himself must come to terms with marketing playing a new position in...

I recently led a workshop at the BRITE Conference at Columbia University and was honored to be among speakers including Shelly Lazarus – Ogilvy’s Chairman Emeritus, Vikram Somaya – ESPN’s Global CDO, Linda Boff, CMO of GE, and Columbia Professor and innovation thought leader Rita McGrath. Organized by faculty members David Rogers, Matt Quint, and Bernd Schmitt, and now in its ninth year, BRITE promotes dialog on top brand, innovation and...

Gallup has just released the Guide to Customer Centricity: Analytics and Advice for B2B Leaders. The study reports that 71 per cent of B2B clients are ready and willing to take their business elsewhere – barely one-third are fully engaged in their supplier relationships. If you are operating in the B2B world – and you likely are, as either a supplier or client – do you find this statistic surprising? This finding should...