Hi. I’m Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.

The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation In Any Company

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Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value.

Innovation has moved from a distant abstraction to a front-and-center deliverable that must show fast evidence of impact. But there is no one formula or process to find and execute the ideas that will achieve enduring marketplace value. Customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to contribute beyond the bottom line.

The fast and furious forces of change stimulated by technology, demographics, economic, environmental, political and regulatory impacts are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? Responses are hard to execute, requiring nuanced leadership, skills, strategy, and tactics.

Throughout The Change Maker’s Playbook, readers will find tangible steps to identify and deliver sustainable business-changing impacts – new customers, new relationships, new sources of value and growth.

Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies, as well as the stories and advice of 50 corporate executives, founders and investors from the media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors.

The book walks through Radin’s adaptive, nine-part framework, engaging readers in ready-to-apply techniques. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and usable format, with concrete actions outlined every step of the way. The Change Maker’s Playbook shows leaders how to find the big ideas that will meaningfully address customer needs, take insights from idea to implementation, and lead effectively through obstacles that derail or diminish opportunities.



As a fellow change maker, I’ve long admired Amy Radin’s impact and resilience. In The Change Maker’s Playbook, she offers a practical guide to getting to the other side of change in a way that creates value and meaning. An important resource for anyone looking to innovate better.

Beth Comstock, Author, Imagine It Forward and former Vice Chair, GE

What businesses need today is change makers: driven leaders who turn market disruption into innovation opportunities, creating real impact and value. If you’re up for this, Amy Radin’s fearlessly focused and practical book is your next must-read.

David Rogers, Columbia Business School faculty and best-selling author, The Digital Transformation Playbook

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