logo
Hi. I'm Amy Radin. I dive into challenges and untangle complexity to find answers. By connecting data and customer insights to brand, offering, channel, experience, sales and marketing, I align the business model to execute the results you want for your business or new venture.
 

Author: Amy Radin

Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape, astoundingly up from 150 in 2011. Wow. Does the Chief Marketing Officer really need 5000 – and...

In a recent New York Times story, New Gene Test Poses Threat to Insurers, reporter Gina Kolata describes how data transparency and availability are disrupting underwriting for long term care insurance. Kolata discusses how this product, challenged for years by inaccurate claims forecasting and sky-high pricing, faces further threat of adverse selection -- as a consequence of innovation. The article highlights challenges that have potential to impact other insurance lines as well....

According to a recent Innovation Management post, Are Corporate Innovation Centers Too Big To Fail?, the number of such centers or labs across the globe jumped from 301 to 456 over the course of the 15 months ending October 2016. This 60%+ increase reflects legacy enterprise efforts to deal with inescapable disruption. Boards and the c-suite see labs adding value by: Driving understanding and alignment of their businesses to changing customer and...

A seed stage investor with a 20-year track record of success recently told me, “There are 100 things a founder must get right for his company to succeed, and if he only gets 99 of them right he is likely to fail.” While the number of “must do” items may be up for debate, it’s tough to get a new company off the ground and put it on a path to sustainable...

The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and relationship to the CEO – who himself must come to terms with marketing playing a new position in...

The Founder and CEO of an early stage company that has just closed a solid seed round tells me that what has benefited his business most in the past year, and allowed him to pivot towards a promising future, can be expressed in one word: Focus. The CEO of a late-stage startup who spent over 100 days closing a recent round with an important new investor tells me how he was thoroughly...