Aligning the business model for the results you want for your business or new venture.
My marketing, digital and innovation expertise has developed as a leader and c-suite executive at Citi, E*TRADE, AXA and American Express, and as an Advisory Board member, consultant and seed stage investor.
As Citi Cards’ e-Business executive, I led the digital transformation of one of the world’s largest consumer franchises, and then served as the first Chief Innovation Officer across Citi’s consumer businesses globally. In these roles, my teams pioneered secure e-commerce payments technology, mobile device payments in the NYC subway system, and peer-to-peer cash exchange via mobile technology.
At American Express, I co-invented a new type of insurance, establishing a high-growth P&L. As AXA’s US Chief Marketing Officer, I led this insurer’s North American brand launch. And, as Chief Innovation Officer at E*TRADE, I created an innovation platform re-engaging employees to define client-centric business opportunities.
Now I work with executives to create or transform businesses for growth, by:
I am authoring a playbook for business builders, targeting publication in early 2018, and share insights and advice on Huffington Post and other media sites. Thanks to the encouragement and support of my parents, I earned a MBA, Marketing at The Wharton School, and a BA, College of Letters and Spanish from Wesleyan University.
Raised in Brooklyn long before it was cool, I now call New Jersey home, where I live with my family and our rescue cat, JJ.
Amy changed the conversation at a 150-year old life insurance and annuity product provider to put clients and their needs at the center. She drove digital investment within an analytics framework, including award-winning site redesign, advisor social media strategy, client servicing, account management and integrated marketing programs.
Amy led the digital transformation of the credit card business – developing the capabilities, analytics approach, and user experience to make digital channels core to customer acquisition, servicing and relationship management. She then became Citi’s first Chief Innovation Officer, where she pioneered mobile payments and other banking offerings that remain prominent elements of the retail bank’s digital platform.
E*TRADE had lost its innovation mojo and the capacity to grow profitably, at a time when investor needs, post financial crisis, were being redefined. Amy was recruited to reignite the company’s capacity to innovate for profitable growth.
Amy’s 13-year career included assignments in general management, product development and loyalty programs. She invented a new insurance product, led exponential P&L growth, launched a rewards program and redesigned the monthly statement to integrate merchant offers.